Case studies


We are helping to raise the profile of this nonprofit organization in traditional media, extend its reach in new media, and solidify its brand as a provider of health care that offers “the right care at the right cost at the right place.” We helped Piedmont Health increase the number of  Facebook page likes by a factor of seven through such means as a contest that offered prizes to randomly chosen likers. We also have helped Piedmont Health get coverage in daily and community newspapers and on television news and public affairs shows.


After caring for her mother during the last years of her life, Teri Swezey saw the daunting challenges facing the elderly and caregivers. Determined to do something, the 57-year-old  Carrboro, N.C., resident formed Seniors Obtaining Assistance & Resources, and decided to walk across the country to raise awareness and funds. We helped her get publicity on TV, radio, newspapers and magazines.

For the past three years, we have coordinated web site coverage for the  Rev. Martin Luther King Jr. “Day of Service” sponsored by the Raleigh-Durham chapter of Hope-Worldwide.  The challenge: capture a day-long event featuring several speakers and hundreds of enthusiastic volunteers, yet post everything quickly and acknowledge short attention spans of internet surfers. With a multimedia team and a tightly coordinated plan, we were able to execute a vision that met all goals.

Tracker Investigations was frustrated that competitors’ websites looked snazzier and always came up higher than theirs in Google searches. We did an in-depth analysis of their website and competitors websites. Working with our partners, GTB designed a new website for them, with optimized SEO. We also developed an SEO strategy and created social media pages, which none of their competitors had. As a result, Tracker is getting so much new business that they had to add another employee.

The North Carolina Community Health Center Association uses GTB Communications frequently, often for crisis communications. For instance when a national newspaper came out with a story that placed some community health centers in a negative light, we alerted newspapers across the state to data showing that the problems highlighted in the report did not apply to North Carolina. Only one newspaper ran the wire story on its web site but quickly took it down after seeing the data we sent them.