We are helping to raise the profile of this nonprofit organization in traditional media, extend its reach in new media, and solidify its brand as a provider of health care that offers “the right care at the right cost at the right place.” We helped Piedmont Health increase the number of Facebook page likes by a factor of seven through such means as a contest that offered prizes to randomly chosen likers. We also have helped Piedmont Health get coverage in daily and community newspapers and on television news and public affairs shows.
After caring for her mother during the last years of her life, Teri Swezey saw the daunting challenges facing the elderly and caregivers. Determined to do something, the 57-year-old Carrboro, N.C., resident formed Seniors Obtaining Assistance & Resources, and decided to walk across the country to raise awareness and funds. We helped her get publicity on TV, radio, newspapers and magazines.
For the past three years, we have coordinated web site coverage for the Rev. Martin Luther King Jr. “Day of Service” sponsored by the Raleigh-Durham chapter of Hope-Worldwide. The challenge: capture a day-long event featuring several speakers and hundreds of enthusiastic volunteers, yet post everything quickly and acknowledge short attention spans of internet surfers. With a multimedia team and a tightly coordinated plan, we were able to execute a vision that met all goals.
Faith-Louie Management was a one-person construction management firm able to attract only small, local jobs. We retooled their web site and counseled them on marketing strategies. The result is that the company has gotten substantial new work, including jobs in Massachusetts, Florida and Kuwait. The manager of the company has taken on partners and is well on his way to the type of growth he didn’t believe possible.
The North Carolina Community Health Center Association uses GTB Communications frequently, often for crisis communications. For instance when a national newspaper came out with a story that placed some community health centers in a negative light, we alerted newspapers across the state to data showing that the problems highlighted in the report did not apply to North Carolina. Only one newspaper ran the wire story on its web site but quickly took it down after seeing the data we sent them.